Are you looking for newer and more effective ways to showcase your products to a global audience? Do you want to establish a strong follower base that is loyal to your brand and earn money in the process? If so, there can be no better platform than Instagram. Instagram today boasts of more than a million users every month and this just goes to show how magnetic its appeal is. So, it is only natural why more and more businesses and brands are looking for easy ways to interact with an Instagram audience to boost their sales and get invested buyers who will keep returning to them.
Instagram is the best tool in hand to convert passive shoppers into active buyers. For that, you of course need customers that are willing to engage. And for your Instagram account to be able to reach out to your target audience, it has to be optimized and made engaging enough.
Tips to grow your business via Instagram:
- One of the easiest ways to expand your audience reach is to post relevant and quality content. With the new-age smartphones at your disposal, clicking stunning images is something that even a layman without experience in professional photography techniques can do. Once the images have been captured these need to be enhanced with tools to make them look eye-catchy and professional. Sharing quality images and videos consistently will help your products to stand out from those that have been hurriedly snapped and uploaded.
- You must speak of your brand clearly and produce content that will excite and benefit your viewers. For instance, you could consider churning out a mix of motivational quotes, health advice, and fitness videos when you run a wellness business. Your job is to identify what your customers want to view and once you know what works best for them, you can keep posting similar content to satisfy their needs.
- To make sure your audience is engaged with your brand, you can post content and pictures that they feel encouraged to share. Apps like Typorama and Word Swag can be used for creating professional-looking content for zero costs.
- You can include call-to-action in your comments, images, and bio. These buttons can direct your followers to your website’s sales page. For instance, when you sell cosmetics, you can post images of these and then include a CTA to direct them to your site to browse the product and make a purchase. It is not necessary to push for sales; even if you can warm up to your target customers, you can get them to make purchases at a later date.
- The key to growing your business through Instagram is to keep posting; studies show that those who post more often are likely to get more clicks.
- Hash tags can be a great way to connect to your audience. It helps to create awareness and hash tags can work like “search” tools helping your viewers to find things that interest them. Attaching these to pictures allows people who do not follow you to see your content too.
- You can hold contests with other accounts because people love winning; the idea is that if both you and the other account have similar customer personas, both stands to gain from this move.